The Board of Directors of Suncity Limited are reviewing the performance of their business for the year 2014 and are considering using ratio analysis for this purpose. You have been presented with the following statement of comprehensive income for the years 2013 and 2014:

2014 (GH₵’000) 2013 (GH₵’000)
Sales 42,000 30,000
Less: cost of sales 33,200 21,500
Gross profit 8,800 8,500
Operating expenses 2,750 2,120
Profit before finance charges 6,050 6,380
Finance charges 500 700
Profit before tax 5,550 5,680
Taxation 1,110 1,136
Profit after tax transferred to income surplus 4,440 4,544

Required:
i. Compute common size ratios for Suncity Limited for 2013 and 2014 (4 marks)
ii. Comment on any four of the ratios computed (2 marks)

i. Common Size Ratios for Suncity Limited:

Ratio 2014 2013
Sales 100% 100%
Cost of Sales 79% 72%
Gross Profit 21% 28%
Operating Expenses 7% 7%
Profit Before Finance Charges 14% 21%
Finance Charges 1% 2%
Profit Before Tax 13% 19%
Taxation 3% 4%
Profit After Tax 11% 15%

ii. Comments on the Ratios:

  1. Gross Profit Margin: Decreased from 28% in 2013 to 21% in 2014, indicating a possible increase in cost of sales or pricing pressures.
  2. Operating Profit Margin: Reduced from 21% to 14%, suggesting that operating efficiency may have declined, or operating costs increased.
  3. Profit After Tax Margin: Decreased from 15% to 11%, which could be due to increased cost of sales, higher expenses, or reduced revenue growth.
  4. Cost of Sales Ratio: Increased from 72% in 2013 to 79% in 2014, indicating higher production or procurement costs impacting overall profitability.