- 20 Marks
CSMCE – OCT 2022 – L2 – Q7 – Short Notes on Marketing Concepts
Short notes on reach, product life cycle, interpersonal skills, and distribution channels.
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The management of a bank has decided to establish five new branches at vantage locations in the next quarter to attract new customers. You are the chairperson of a committee that is to conduct market research and identify the locations for establishing the new branches. Given the importance of the report, and the limited time available, the Committee has decided to adopt Information Technology in the conduct of the research.
a) Identify five (5) ways in which Information Technology could be applied in the conduct of the market research. [10 Marks]
b) Describe five (5) methods for collecting qualitative data and explain how IT could be used in any two of the data collection methods. [10 Marks]
[Total: 20 Marks]
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The COVID-19 global pandemic and associated lockdowns compelled many financial institutions to adopt virtual approaches to service delivery to their customers. With many researchers predicting the reoccurrence of such pandemics, executives of financial institutions have expressed a keen interest in the concept of a virtual organization (VO), how to run an effective virtual organization, and the ensuing challenges. Explain what a virtual organization is and discuss the managerial and technical issues in running a virtual organization.
[20 Marks
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The Accountant advised the CEO that to strengthen governance, the Board should concern itself with the establishment of strong internal control systems. Failures or weaknesses in internal controls will have adverse consequences for HPC’s finances, financial reporting, operational efficiency and effectiveness, or regulatory compliance.
Required:
Write a paper, explaining FIVE (5) factors to the Board the nature of internal controls that could be instituted by HPC to strengthen governance. (10 marks)
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In reference to Ghana’s Code of Best Practices in Corporate Governance, discuss FOUR (4) key issues that could determine how well or badly HPC is governed, taking into consideration the intention and business relationship of the Board Chairman. (10 marks)
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You are the Chairman of a committee appointed by the Management of your company to investigate the recent hacking of the firm’s computer network and consequent loss of very sensitive information, which disrupted operations for some days.
Required:
State and explain FOUR (4) measures which can be put in place to forestall the repetition of such an incident in the future. (10 marks)
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Bonus Oil Plantation is a listed company on the Ghana Stock Exchange. For a company with a large portfolio, it is important to assess its product lines regularly to see which products are profitable, which ones are making losses, and which ones need improvement. This practice will help the company to allocate its resources accordingly in order to function more efficiently.
While there are many practices and tools available to accomplish this mission, the CEO has suggested to the Board the BCG Matrix developed by the Boston Consulting Group as a standard.
Required:
At the CEO’s request, explain the concept of the BCG Matrix. (10 marks)
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Seagull Ltd supplies mining equipment and devices to mining companies in Ghana. The company intends to achieve its objective of being the market leader in the industry by 2025. The company’s strategy of achieving this objective is based on motivating its employees with adherence to Maslow’s hierarchy of needs and implementing a consultative leadership approach.
Required:
a) Explain FIVE (5) benefits the consultative leadership approach will contribute to the achievement of the company’s objectives. (10 marks)
b) Explain how the management of the company would apply Maslow’s theory to motivate the employees. Your explanation should include TWO (2) strategies at each level of the hierarchy. (10 marks)
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In a period of financial downturn in the economy with its effect on businesses, organizations most often than not, reduce or cancel the training budget. Everest Ltd. is faced with a decision on whether to reduce or cancel its training budget.
Required:
Explain FOUR (4) objectives of training and development in a business organization for which the training budget should not suffer because of economic downturn. (10 marks)
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You are the Accounts officer for Unimech Garages, a company that provides mobile vehicle repairs for faulty vehicles on the Accra – Kumasi and Accra – Takoradi highways. The company has adopted the Just-In-Time (JIT) inventory control system for its operations. The JIT inventory control system was adopted because all repairs performed vary from vehicle to vehicle, and there is no need to stock any spare parts since the repair team has no idea of the next repairs to be conducted as well as the type of spare parts they would require. Again, this inventory system was implemented to prevent employees from committing the offence of selling stocked spare parts for their individual gains.
Required:
Suggest FIVE (5) benefits the company would derive from this inventory system. (10 marks)
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Vagen Ltd, a German automobile manufacturer, has completed building an assembly facility in Ghana to manufacture and sell vehicles in Ghana and in other African countries. For the company to gain a foothold in the African market, it carefully applied the penetration pricing strategy and developed clear mission and vision statements to facilitate successful operations in this new market.
Required:
a) Identify FIVE (5) benefits the company would derive from the penetration pricing strategy. (5 marks)
b) Explain the difference between the company’s mission and vision statements. (5 marks)
c) Explain FIVE (5) economic factors that might have influenced the management of the company to locate the assembly facility in Ghana. (10 marks)
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Nkaagi, your long-time family friend who is an Engineer by profession, recently took over as the Chief Executive Officer of Wakawaka Investment Ltd, a company listed on the Ghana Stock Exchange. He has on several occasions complained about the many legal requirements they have had to contend with and has now approached you for advice on the benefits to be derived from converting a public limited liability company into a private limited liability company.
Required:
i) Explain what a public limited liability company means to Nkaagi. (4 marks)
ii) Explain TWO (2) features of a private limited liability company. (6 marks)
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Normu Ltd develops accounting software for small and medium-sized firms. The company, for the past five years of its operations, has operated with a simple form structure with most decisions being taken by the founder. Currently, the company’s market base, as well as its product range, has significantly increased. The company now develops and sells accounting software to large organizations and businesses, resulting in a modification of its existing simple form structure to a decentralized structure where decision-making powers are assigned to branch managers.
Required:
Explain FIVE (5) benefits the company would derive from this new structure.
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Asogli recently announced its plans to reorganize its business operations. This will involve closing some units, retraining some existing staff, and disposing of some surplus assets. These plans were agreed upon at a board meeting in October and announced to their shareholders on 29 October 2020. Asogli is proposing to make a reorganization provision in the financial statements.
Required: Assume that the reorganization occurred on 15 November 2020, what will be the responsibility of the auditor in line with auditing standards? (5 marks)
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