i) Specific: An objective should focus on a specific issue and not on wide-ranging issues that are ambiguous.

ii) Measurable: The objective must have a basis of measurement to ensure consistency. This will enable the organization to determine whether it is making progress or not.

iii) Achievable/Attainable: The organization must ensure that the targets set are within its means.

iv) Realistic: The objective set must be realistic in terms of comparison within and outside the organization.

v) Time-bound: The objective must have a deadline within which the target set is achieved.