As markets have globalised, lifecycles have shortened, and competition in the banking industry has increased, the role and importance of the brand cannot be overemphasized. They represent a potential competitive advantage that can be more easily sustainable than technical and functional breakthroughs which prove all too easy for competitors to copy. Banks mostly have been pursuing Corporate Umbrella branding strategy in developing brand names. As the Head of Marketing of your bank, you have been asked to run a workshop for members of the Product Development Committee of the bank on the three advantages and two disadvantages of this brand naming strategy. (20 marks) Answer: In my role as Head of Marketing with 20+ years at banks like Stanbic Bank Ghana, I’ve seen Corporate Umbrella branding (where products carry the parent brand, e.g., “GCB Savings Account” under GCB Bank) dominate due to its sustainability in competitive, regulated environments post-2017 cleanup. This workshop presentation, compliant with BoG’s ethical standards, highlights three advantages and two disadvantages, using real examples for practical insights.