- 10 Marks
Question
The external environment within which GGOH operates has an influence on its financial position and financial performance both now and in the future. Using PESTEL analysis, discuss the view that GGOH might fail to honor its financial obligations. (10 marks)
Answer
a) Political: Ghana’s stable multi-party democracy attracts investors and ensures a safe environment for GGOH’s investment. However, the government’s clampdown on illegal mining may affect financial performance if GGOH does not diversify its client base.
b) Economic: Ghana’s growing middle class and stable economy are positive signs for GGOH’s financial obligations. However, high costs of flights and accommodation may reduce occupancy rates, impacting GGOH’s ability to honor its financial obligations.
c) Social and Cultural: The growing middle class and foreigners’ preference for local services enhance business prospects. However, neglecting locals in favor of foreigners could upset domestic clients.
d) Technological: GGOH’s weak internal controls and manual inventory management systems could result in revenue leakages and reduced financial performance. Automation is necessary to improve efficiency.
e) Ecological: Environmental destruction from mining could impact tourism and GGOH’s business, although the hotel’s clients may not be directly affected.
f) Legal: Potential legal changes regarding illegal mining could harm the industry, impacting GGOH’s client base and ability to pay its debts.
(2 marks each for 5 points = 10 marks)
- Topic: Environment analysis
- Series: NOV 2020
- Uploader: Dotse