- 20 Marks
Question
In the context of Strategic Management, write brief notes on the following concepts:
a) Mission Statement (5 marks)
b) Vision Statement (5 marks)
c) Core Values (5 marks)
d) Stakeholder Analysis (5 marks)
[Total: 20 marks]
Answer
a) A Mission Statement defines the organization’s current purpose, activities, and scope, answering “what we do and why.” It guides daily operations and decision-making. In Ghanaian banking, BoG requires mission statements in governance documents (per Directive 2018) to reflect commitments like financial inclusion, as in GCB Bank’s focus on serving unbanked populations post-2019 cleanup.
(5 marks awarded: 2 for definition, 3 for role and example.)
b) A Vision Statement outlines the desired future state or long-term aspirations, inspiring stakeholders. It answers “where we want to be.” For instance, Ecobank Ghana’s vision of regional leadership drives strategies like digital expansion, aligning with BoG’s sustainable banking principles for post-DDEP growth.
(5 marks awarded: 2 for definition, 3 for role and example.)
c) Core Values are fundamental principles guiding behavior and culture, such as integrity, innovation, and customer focus. They ensure ethical consistency. In Stanbic Bank Ghana, values like accountability support compliance with Basel III and BoG’s ethical reporting, preventing governance failures seen in 2017 collapses.
(5 marks awarded: 2 for definition, 3 for role and example.)
d) Stakeholder Analysis involves identifying, prioritizing, and understanding interests of groups like employees, regulators, and customers. It informs strategy to manage impacts. Under BoG’s directives, banks conduct this for recapitalization (e.g., Notice BG/GOV/SEC/2023/05), balancing shareholder returns with consumer protection per Act 987.
(5 marks awarded: 2 for definition, 3 for role and example.)
- Uploader: Samuel Duah