A standard business plan typically includes the following key contents:

1. Executive Summary: A concise overview of the business, including the business name, location, product offerings, and a brief description of the business goals.
2. Business Description: Details about the business, including the industry background, structure (sole proprietorship, partnership, etc.), and the mission statement.
3. Market Analysis: An examination of the target market, including market size, customer demographics, market trends, and an analysis of competitors.
4. Organization and Management: Information about the business structure, ownership, and the management team, including their qualifications and roles within the company.
5. Products and Services: A detailed description of the products or services offered, including the benefits, unique selling points, and the production process.
6. Marketing and Sales Strategy: Outline of the marketing approach to attract and retain customers, including pricing, promotion, and distribution channels.
7. Funding Request: If seeking funding, this section should detail the funding requirements, potential future funding requirements over the next five years, and the proposed use of funds.
8. Financial Projections: A forecast of future financial performance, including income statements, cash flow statements, and balance sheets for the next three to five years.
9. Appendix: Optional section for any additional information that supports the business plan, such as resumes, permits, legal documentation, or other relevant documents.