- 5 Marks
Question
(a) Define “business strategy” and highlight EIGHT questions that a five-year business strategy must seek to answer. (5 Marks)
Answer
Business Strategy:
A business strategy is defined as a pattern of activities designed to achieve the objectives of an organization. It outlines the methods and actions a company will take to achieve its long-term goals, often focusing on competitive advantage, market positioning, and operational efficiency.
Key Questions for a Five-Year Business Strategy:
- Where are we now?
- Where do we want to be in five years’ time?
- How do we get from where we are now to where we want to be?
- What will the company be doing in five years?
- Where will the company be operating geographically or in terms of market?
- How many employees will the company need, and what skills will they require?
- What resources will be required to achieve the company’s goals?
- What technology should the company use or invest in for its future operations?
- Tags: Business Strategy, Organizational Growth, Strategic Planning
- Level: Level 2
- Topic: Strategic Planning Process
- Series: NOV 2019
- Uploader: Kofi