- 20 Marks
CG – APR 2024 – L4 – Q4 – Greenium in Pricing Policy and Competitiveness
The board of Rosebank lost a potential corporate banking account because its pricing policy did not include "greenium"; critically assess practical steps the board should take to remain competitive.
Question
The Board of Rosebank has been informed that the bank’s Corporate Banking business proposal to have the main business account of a firm that the Chairperson Dr. Mary Daniels serves on its Board, has not been successful. Dr. Mary has just been prompted that the main reason for the unsuccessful attempt was that in the proposal, the bank’s Pricing Policy did not provide for “greenium”. Critically assess the practical steps the Board of Rosebank should take to stay competitive.
(20 marks)
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