- 10 Marks
BMIS-Nov-2024-L1-Q4a-Advantages of Appointing a Single Distributor in Ghana
Discusses the advantages of appointing a single distributor for business operations in Ghana.
Question
Beta Equipment is a Taiwanese manufacturer of various types of printers and has recently decided to export its products to Ghana. Beta Equipment is considering appointing a single distributor in Ghana who would represent the exporter and would be responsible for the entire marketing operations in this country.
Required:
Explain FIVE advantages that Beta Equipment would achieve through the appointment of a single distributor for import and distribution of its products in Ghana.
Find Related Questions by Tags, levels, etc.
- Tags: Business Strategy, Distribution, International Expansion, Logistics, Marketing
- Level: Level 1
- Topic: Operations strategy
- Series: Nov 2024
