- 20 Marks
MOFS – APRIL 2023 – L4 – Q1 – Steps of the Selling Process in Financial Services
As Head of Business Development, write a report explaining the steps of the selling process in financial services marketing, focusing on how personal selling generates new business.
Question
Personal selling is a key promotional and distribution tool in in financial services marketing. A lot of new business can be gained through person selling which adopt the six selling processes. As the Head of Business Development of your Bank, your Executive Director, Client Services has asked you to write a report to explain briefly the steps of the selling process.
Find Related Questions by Tags, levels, etc.
- Tags: Compliance, Distribution, Financial Services, Personal Selling, Promotion, Sales Training, Selling Process
- Level: Level 4
- Series: APR 2023
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