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- 20 Marks
EIB – APR 2023 – L1 – Q3 – Factors of Production, Costs, and Market Structures
Identifies factors of production, fixed capital items, meaning of U-shaped marginal cost curve, market structures, features of free competition, and factors determining firm total cost.
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- 20 Marks
EIB – APR 2023 – L1 – Q2 – Demand, Supply, and Elasticity Assumptions
List assumptions in demand analysis, reasons for increased consumption with rising income, determinants of maize supply, and commodities with inelastic supply.
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- 20 Marks
EIB – APR 2023 – L1 – Q1 – Scarcity, Choice, and Marginal Utility
Explain why economics involves choice under scarcity, identify economic friction forces, define wants, and apply marginal utility to scenarios involving price falls, free water collection, and advertisement impacts.
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- Tags: advertisement effects, choice, economic friction, free goods, marginal utility, price changes, scarcity, wants
- Level: Level 1
- Topic: Price and Output - The Commodity/Industry and the Market
- Series: APR 2023
- 20 Marks
CSMCE – APR 2023 – L2 – Q6 – Methods for Customer Retention in Banks
Discuss five methods used by banks to retain customers.
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- 20 Marks
CSMCE – APR 2023 – L2 – Q5 – Product Positioning and Criteria
Define product positioning and discuss three criteria for effective positioning.
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- 20 Marks
CSMCE – APR 2023 – L2 – Q4 – Reasons Why Selling is Important in Banking
List and discuss four reasons why selling is important in banking.
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- 20 Marks
CSMCE – APR 2023 – L2 – Q2 – Short Notes on Cross Selling and Marketing Concept
Write short notes on cross selling and the marketing concept.
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Sharpen Your Skills with Real-World Case Studies
Gain hands-on experience through practical case studies that mirror the challenges of the business world. Learn effective strategies for overcoming complex scenarios.

Adofo and Coffie seek to grow their tourism company, Ghanalux, by exploring strategic options like mergers, alliances, and performance improvement initiatives.
- Series: NOV 2019
Prestige Designers Ltd navigates challenges in the Ghanaian real estate sector, exploring competitive strategies, foreign expansion, and IT centralization to remain a key player.
- Series: MAR 2024
The case study of Cheetah Investments Limited explores strategic growth, governance issues, financial challenges, and market competition within the hospitality industry.
- Series: NOV 2020
Bazar Stores Company Ltd, a leading retailer in Ghana, faces challenges including high employee turnover, fragmented supply chain, and corporate governance issues amid plans for a major acquisition.
- Series: AUG 2022
Customer Focused Ltd, a food retailer in Ghana, faces challenges with declining profitability, inventory management, and strategic direction ahead of a critical 5-year review.
- Series: MAY 2020
Savior Box Limited (SBL) faces strategic challenges in the pharmaceutical sector, prompting the need for change management and competitive strategy assessment.
- Series: MAY 2021
TEKNIK Cable & Wire Ltd. (TCWL) faces strategic challenges including corporate governance, market competition, financial hedging, and structural changes for expansion.
- Series: DEC 2022
HPC Ltd, a Ghanaian agro-processing business, explores expansion options in Nigeria and Togo while addressing stakeholder influence, risks, and internal controls.
- Series: APRIL 2022
SavvyTech, a Ghanaian tech firm, faces decisions about expansion, stakeholder management, and financing for its new product, the HVSC, amidst internal challenges.
- Series: JULY 2023
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