- 10 Marks
Question
The internet and e-commerce have become important channels for marketing and selling products, and the internet can also be a distribution channel for products.
Required:
State FOUR potential benefits of the internet and e-commerce for each of the following:
i) Suppliers
ii) Customers
Answer
For Suppliers:
- A marketing and sales channel available to users 24 hours a day, 7 days a week.
- Products can be sold to customers anywhere in the world, provided that there is a reliable distribution channel.
- Ability to respond immediately to customer requests.
- Customers can access up-to-date information about products on the supplier’s website.
For Customers:
- A convenient 24/7 method of shopping.
- Easy access to a large number of potential suppliers.
- Ability to shop around for the best deal, e.g., the lowest price.
- Fast service, with the convenience of immediate delivery for electronic products.
- Tags: Customers, Distribution, E-commerce, Internet, Marketing, Suppliers
- Level: Level 1
- Topic: Internet and E-commerce
- Series: Nov 2024
- Uploader: Salamat Hamid