- 6 Marks
Question
A typical product life cycle has four main phases: introduction, growth, maturity, and decline.
Required:
Twelve products are listed below. Match these products to the stage they have probably reached in their life cycle, by filling in the following table.
- Online music downloads
- SMS messaging
- (Hand-written) postcards
- Personal identity cards using ‘iris-based’ technology
- Folding screen mobile phones
- Credit cards
- Personal computers
- Fifth generation (5G) mobile telephones
- Cheque books
- Typewriters
- Smart cards (in banking)
- E-conferencing
Answer
| Product | Stage |
|---|---|
| Personal identity cards using ‘iris-based’ technology | Introduction |
| Smart cards (in banking) | Maturity |
| Credit cards | Maturity |
| Cheque books | Decline |
| Fifth generation (5G) mobile telephones | Growth |
| Online music downloads | Growth |
| Personal computers | Maturity |
| Typewriters | Decline |
| Folding screen mobile phones | Introduction |
| SMS messaging | Maturity |
| E-conferencing | Growth |
| (Hand-written) postcards | Decline |
- Tags: Decline, Growth, Market Phases, Maturity, Product Life Cycle
- Level: Level 1
- Topic: Product Life Cycle
- Series: Nov 2024
- Uploader: Salamat Hamid