- 10 Marks
Question
Beta Equipment is a Taiwanese manufacturer of various types of printers and has recently decided to export its products to Ghana. Beta Equipment is considering appointing a single distributor in Ghana who would represent the exporter and would be responsible for the entire marketing operations in this country.
Required:
Explain FIVE advantages that Beta Equipment would achieve through the appointment of a single distributor for import and distribution of its products in Ghana.
Answer
- Competent and Resourceful Distributor: The large volume of business would attract a competent and resourceful distributor who would wield considerable influence in the local business community in Ghana.
- Local Knowledge and Expertise: A knowledgeable distributor, familiar with local business practices, culture, and marketing channels, would ensure smooth handling of marketing operations.
- Coordinated Promotional Efforts: The single distributor would be able to coordinate promotional efforts effectively and exchange vital information with Beta Equipment on a continuous basis.
- Effective Inventory Management: The distributor would be able to maintain sufficient levels of inventory, ensuring prompt dispatches of supplies based on market demand.
- Reduced Logistics Costs: The logistics of exports, including transportation costs, would be less cumbersome and more economical through a single distributor, reducing complexities in distribution.
- Tags: Business Strategy, Distribution, International Expansion, Logistics, Marketing
- Level: Level 1
- Topic: Operations strategy
- Series: Nov 2024
- Uploader: Salamat Hamid