(a) Define “business strategy” and highlight EIGHT questions that a five-year business strategy must seek to answer. (5 Marks)

Business Strategy:
A business strategy is defined as a pattern of activities designed to achieve the objectives of an organization. It outlines the methods and actions a company will take to achieve its long-term goals, often focusing on competitive advantage, market positioning, and operational efficiency.

Key Questions for a Five-Year Business Strategy:

  1. Where are we now?
  2. Where do we want to be in five years’ time?
  3. How do we get from where we are now to where we want to be?
  4. What will the company be doing in five years?
  5. Where will the company be operating geographically or in terms of market?
  6. How many employees will the company need, and what skills will they require?
  7. What resources will be required to achieve the company’s goals?
  8. What technology should the company use or invest in for its future operations?