• 20 Marks

SCS – Nov 2020 – L3 – Q6 – Strategy implementation

Prepare a business plan extract for GGOH to meet one of ABGL’s recommendations, incorporating 2019 financial performance assumptions.

As a Business Advisor, you have been contracted by the Management of GGOH to prepare a Business Plan to meet one of ABGL’s recommendations. For the purpose of this examination, you are required to prepare an extract based on the following structure:

  • Executive Summary
  • Body of the report
    • Business description
    • Business environment analysis
    • Industry background
    • Competitor analysis
  • Operating plans
    • Marketing Plan
  • Management Summary
  • Financial Plan (You are expected to incorporate new assumptions based on the 2019 actual financial performance). (20 marks)
  1. Executive Summary:
    • A brief overview of what the report is about.
    • Summarize the problems identified and key conclusions.
    • Provide clear recommendations to address the issues faced by GGOH.
      (4 marks)
  2. Business Description:
    • Outline GGOH’s mission and objectives.
    • Provide a brief history and ownership structure of the business.
    • Describe the products and services offered by GGOH.
      (3 marks)
  3. Business Environment Analysis:
    • Analyze the external environment using PESTEL or other relevant frameworks.
    • Provide an industry background highlighting key trends.
    • Conduct a competitor analysis identifying GGOH’s main competitors.
      (5 marks)
  4. Operating Plans:
    • Include a marketing plan summarizing the key strategies, objectives, and tactics outlined by the Marketing Manager.
      (2 marks)
  5. Management Summary:
    • Briefly describe the key management personnel and their qualifications.
      (2 marks)
  6. Financial Plan:
    • Include financial projections and assumptions based on the 2019 financial performance, adjusted for future operations.
      (3 marks)

(Total: 20 marks)

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