Ethical issues arise even when the objective is clear. Financial managers face trade-offs fraught with ethical issues. Thinking through the trade-offs and all the costs and benefits is important.

Required:
Suggest ways in which ethical issues would influence the firm’s financial policies in relation to the following:
i) Shareholders
ii) Suppliers
iii) Customers

i) Ethical Issues Related to Shareholders

  • Transparent Reporting: Ethical financial management requires the provision of accurate, timely, and complete information to shareholders regarding the company’s performance. Misrepresentation or withholding information can lead to loss of trust and potential legal issues.
  • Fair Distribution of Profits: Decisions on dividend policies should ensure that shareholders are treated fairly and that dividends are paid in accordance with the company’s ability to distribute profits without harming long-term growth.
    (2 marks)

ii) Ethical Issues Related to Suppliers

  • Fair Pricing: Financial policies should ensure that suppliers are paid a fair price for goods and services provided. Unethical behavior, such as underpaying or exploiting suppliers, can harm relationships and the company’s reputation.
  • Prompt Payments: Ethical companies should honor payment terms and avoid delaying payments to suppliers, which could lead to financial distress for suppliers.
  • Bribery and Corruption: Financial managers must avoid accepting bribes or offering excessive hospitality to secure favorable terms with suppliers, which can distort competition and result in unethical business practices.
    (3 marks)

iii) Ethical Issues Related to Customers

  • Fair Pricing Policies: Companies should ensure that their pricing strategies are fair and not exploitative. Charging excessive prices for essential goods or services is considered unethical.
  • Product Quality: Ethical financial policies should support investments in quality control to ensure that products or services meet the required standards and are fit for purpose. Selling substandard or defective goods is unethical and could harm customers.
  • Honoring Discounts and Offers: Financial managers should ensure that discounts and promotional offers provided to customers are genuine and honored, as failing to do so is deceptive and erodes trust.
    (3 marks)