- 6 Marks
Question
a) Hard Leather Limited is a footwear manufacturing company with a wide range of products for middle and upper classes.
Required: Write a mission statement for the company. (5 marks)
Answer
Mission Statement of Hard Leather Limited
The mission of Hard Leather Ltd is to offer customers the best quality shoes they can find anywhere. We provide all customers both at the high and low end markets with the highest level of satisfaction through the offering of high quality shoes at affordable prices.
OR
Hard Leather Ltd offers a line of contemporary shoes for all classes of customers who want to remain differentiated in their sphere of life. Our shoes are offered to the urban, metropolitan and distinguished people who want to remain a step ahead.
OR
Hard Leather Ltd provides high quality shoes at affordable prices to people in the middle and upper classes who appreciate well-crafted and differentiated dress shoes.
- Tags: Company objectives, Mission Statement, Strategic Planning
- Level: Level 1
- Topic: Introduction to Business Strategy
- Series: NOV 2019
- Uploader: Olaoluwa