Most organisations implement promotional campaigns with the objective of attracting new customers and retaining existing ones. The sad news is that their objectives are never realised because they fail to solve the fundamental problem of poor customer services.

Required: Explain FIVE (5) remedies which can be used to solve this fundamental problem.

Remedies to Poor Customer Services

  • Train customer facing staff: There should be regular training programmes for employees. This will equip them with new knowledge, skills and attitudes that will enable them offer better services to customers.
  • Establish a customer feedback platform: There should be platforms such as suggestion boxes and on-line complaints services that will enable disgruntled customers to air their grievances and experiences for corrective actions to be taken.
  • Compensate customers: The organisation should compensate customers who are actually offended through poor customer service from employees. This can be done by inviting the offended customers and providing them with a gift and assurance of better services in the future.
  • Rotate customer facing staff: Customer facing staff should be rotated between duties. This will enable them to better understand varying customer concerns and provide solutions when they are confronted with such problems.
  • Resolve customer complaints quickly: Complaints from customers should be resolved as quickly as they are reported. This can provide some assurance to customers that the organisation regards them as very important.
  • Recognition for best customer service employees: There should be the introduction of awards to employees who deliver excellent services to customers. This will serve as a motivation to those employees and at the same motivate other employees to deliver similar services.
  • Customer surprise initiatives: Customers should be given occasional surprises to show that they are appreciated. Periodic telephone calls or emails can be used to share occasional messages.