1. Sales Decline: A decline in sales would indicate the need for the marketing team to reassess and intensify its marketing efforts to regain market share.
2. Unsatisfactory Growth in Sales or Profits: When the rate of growth of sales or profits is deemed unsatisfactory, the organization must reconsider its marketing strategies to drive better results.
3. Increased Competition: A rise in competition necessitates enhanced marketing efforts to retain existing customers and attract new ones. Without such efforts, the organization risks losing market share to competitors.
4. Changes in Customer Purchasing Behavior: Significant changes in how customers purchase products or services would compel the organization to adapt its marketing efforts to align with new consumer behavior.
5. Rising Marketing Costs: If the costs associated with marketing, including sales and distribution expenses, are increasing, it indicates the need to reassess and possibly optimize marketing strategies to maintain profitability.

(5 points @ 2 marks each = 10 marks)