i) Maintaining Quality Standards: A company can retain its customers by maintaining the perceived quality standards of its products or services.

ii) Improved Customer Care: A company can also retain its customers if proper customer care strategies are put in place by treating customers well to keep them satisfied.

iii) Accept Complaints: The company must also view customer complaints as a gift and put in place strategies to solve the problems of dissatisfied customers in order to prevent them from switching to competing brands.

iv) Improving Communications: A company can also retain its customers by implementing modern communication technologies like blogs that will establish a constant link between the company and its customers.

v) Improving Service Delivery: The company can also retain its customers by using automation tools that will improve service delivery processes to customers.

vi) Feedback Systems: The company can also use feedback systems to trend customer responses periodically in order to determine which areas of service delivery have improved and which areas have suffered and will require improvement.

vii) Price Cuts: A company can also retain its customers by periodically reducing its prices and offering loyalty packages to demonstrate to customers how valuable they are.

viii) Non-Conventional Services: The company can retain its customers by sending them greeting cards, anniversary messages, invitations to special events, and also offering complementary products and services to customers.

ix) Prompt After-Sales Services: By providing prompt after-sales services to customers, the company will win their loyalty and so retain them.