Topic: Relationship Marketing

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CSMCE – APR 2024 – L2 – Q6 – Relationship Marketing

Define Relationship Marketing and explain four reasons why it is important in marketing financial services.

(a) Define Relationship Marketing.                                                                                                                                                                              (b) Explain, giving four (4) reasons, why Relationship Marketing is important in the Marketing of Financial Services.

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CSMCE – APR 2024 – L2 – Q5 – Cross Selling and Branding

Write short notes on Cross Selling and Branding.

Write short notes on the following:                                                                                                                                                                            = (a) Cross Selling                                                                                                                                                                                                                  (b) Branding

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CSMCE – APR 2024 – L2 – Q6 – Relationship Marketing

Define Relationship Marketing and explain four reasons why it is important in marketing financial services.

(a) Define Relationship Marketing.                                                                                                                                                                              (b) Explain, giving four (4) reasons, why Relationship Marketing is important in the Marketing of Financial Services.

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CSMCE – APR 2024 – L2 – Q5 – Cross Selling and Branding

Write short notes on Cross Selling and Branding.

Write short notes on the following:                                                                                                                                                                            = (a) Cross Selling                                                                                                                                                                                                                  (b) Branding

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