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MFS – APR 2024 – L4 – Q4 – Public Relations Mix and Techniques in Banking

Outline four PR mix elements and five PR methods or techniques for enhancing a bank's corporate image and product awareness in a paper to the Managing Director.

Question

Public Relations (PR) is one of the key Promotional Mix elements that have been gaining increased attention with the rising cost of Advertising. As the Head of Marketing and Corporate Affairs of your Bank, you have been asked by your Managing Director to submit a paper outlining four (4) PR Mix and any five (5) PR methods or techniques for enhancing the Bank’s corporate image and products’ awareness.

Answer

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Tags: Corporate Image, PR Methods, PR Mix, Product Awareness, Promotional Mix, Public Relations, Techniques
Level: Level 4

Topic: Corporate Identity, PROMOTION, Promotional Mix, Publicity, Sponsorship
Series: APR 2024

Q1 – Marketing of Financial Services – Level IV – Benefits and Negative Image of Direct Marketing in Retail Banking

Benefits and Negative Image of Direct Marketing in Retail Banking

Question

Direct Marketing is a key factor in the promotion of Retail Banking products and services. In your role as the Head of Marketing in your bank, your Chief Executive Officer has asked you to submit a paper explaining four (4) benefits of Direct Marketing and two (2) reasons for its negative image.

Answer

Find Related Questions by Tags, levels, etc.

Tags: Customer Engagement, Direct Marketing, Ghana Banking, Promotion, Retail Banking
Level: Level 4

Topic: Direct Mail, PROMOTION, Retail Banking
Series: APR 2024

MFS – APR 2024 – L4 – Q1 – Benefits and Negative Image of Direct Marketing

Explain four benefits of Direct Marketing for Retail Banking and two reasons for its negative image.

Question

(20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Benefits, Direct Marketing, Ghana Banking, Negative Image, Promotion, Retail Banking
Level: Level 4

Topic: PROMOTION
Series: APR 2024

MFS – APR 2024 – L4 – Q4 – Public Relations Mix and Techniques in Banking

Outline four PR mix elements and five PR methods or techniques for enhancing a bank's corporate image and product awareness in a paper to the Managing Director.

Question

Answer

Find Related Questions by Tags, levels, etc.

Tags: Corporate Image, PR Methods, PR Mix, Product Awareness, Promotional Mix, Public Relations, Techniques
Level: Level 4

Topic: Corporate Identity, PROMOTION, Promotional Mix, Publicity, Sponsorship
Series: APR 2024

Q1 – Marketing of Financial Services – Level IV – Benefits and Negative Image of Direct Marketing in Retail Banking

Benefits and Negative Image of Direct Marketing in Retail Banking

Question

Answer

Find Related Questions by Tags, levels, etc.

Tags: Customer Engagement, Direct Marketing, Ghana Banking, Promotion, Retail Banking
Level: Level 4

Topic: Direct Mail, PROMOTION, Retail Banking
Series: APR 2024

MFS – APR 2024 – L4 – Q1 – Benefits and Negative Image of Direct Marketing

Explain four benefits of Direct Marketing for Retail Banking and two reasons for its negative image.

Question

(20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Benefits, Direct Marketing, Ghana Banking, Negative Image, Promotion, Retail Banking
Level: Level 4

Topic: PROMOTION
Series: APR 2024

Topic: PROMOTION

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MFS – APR 2024 – L4 – Q4 – Public Relations Mix and Techniques in Banking

Outline four PR mix elements and five PR methods or techniques for enhancing a bank's corporate image and product awareness in a paper to the Managing Director.

Q1 – Marketing of Financial Services – Level IV – Benefits and Negative Image of Direct Marketing in Retail Banking

Benefits and Negative Image of Direct Marketing in Retail Banking

MFS – APR 2024 – L4 – Q1 – Benefits and Negative Image of Direct Marketing

Explain four benefits of Direct Marketing for Retail Banking and two reasons for its negative image.

MFS – APR 2024 – L4 – Q4 – Public Relations Mix and Techniques in Banking

Outline four PR mix elements and five PR methods or techniques for enhancing a bank's corporate image and product awareness in a paper to the Managing Director.

Q1 – Marketing of Financial Services – Level IV – Benefits and Negative Image of Direct Marketing in Retail Banking

Benefits and Negative Image of Direct Marketing in Retail Banking

MFS – APR 2024 – L4 – Q1 – Benefits and Negative Image of Direct Marketing

Explain four benefits of Direct Marketing for Retail Banking and two reasons for its negative image.

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MFS – APR 2024 – L4 – Q4 – Public Relations Mix and Techniques in Banking

Outline four PR mix elements and five PR methods or techniques for enhancing a bank's corporate image and product awareness in a paper to the Managing Director.

You're reporting an error for "MFS – APR 2024 – L4 – Q4 – Public Relations Mix and Techniques in Banking"

Q1 – Marketing of Financial Services – Level IV – Benefits and Negative Image of Direct Marketing in Retail Banking

Benefits and Negative Image of Direct Marketing in Retail Banking

You're reporting an error for "Q1 – Marketing of Financial Services – Level IV – Benefits and Negative Image of Direct Marketing in Retail Banking"

MFS – APR 2024 – L4 – Q1 – Benefits and Negative Image of Direct Marketing

Explain four benefits of Direct Marketing for Retail Banking and two reasons for its negative image.

You're reporting an error for "MFS – APR 2024 – L4 – Q1 – Benefits and Negative Image of Direct Marketing"

MFS – APR 2024 – L4 – Q4 – Public Relations Mix and Techniques in Banking

Outline four PR mix elements and five PR methods or techniques for enhancing a bank's corporate image and product awareness in a paper to the Managing Director.

You're reporting an error for "MFS – APR 2024 – L4 – Q4 – Public Relations Mix and Techniques in Banking"

Q1 – Marketing of Financial Services – Level IV – Benefits and Negative Image of Direct Marketing in Retail Banking

Benefits and Negative Image of Direct Marketing in Retail Banking

You're reporting an error for "Q1 – Marketing of Financial Services – Level IV – Benefits and Negative Image of Direct Marketing in Retail Banking"

MFS – APR 2024 – L4 – Q1 – Benefits and Negative Image of Direct Marketing

Explain four benefits of Direct Marketing for Retail Banking and two reasons for its negative image.

You're reporting an error for "MFS – APR 2024 – L4 – Q1 – Benefits and Negative Image of Direct Marketing"

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