Topic: Introduction to Business Strategy

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BMIS – NOV 2019 – L1 – Q3a – Mission Statement

Write a mission statement for Hard Leather Limited, a footwear manufacturing company with products for middle and upper classes.

a) Hard Leather Limited is a footwear manufacturing company with a wide range of products for middle and upper classes.

Required: Write a mission statement for the company. (5 marks)

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BMIS – NOV 2019 – L1 – Q3b – Mission Statement Reasons

Explain four reasons for developing a mission statement for Hard Leather Limited, a footwear manufacturing company.

Explain FOUR (4) reasons for developing a mission statement for the company. (10 marks)

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BMIS – Nov 2019 – L1 – Q4b – Economic Factors in the Macro-Environment

State and explain five economic factors that influence opportunities or threats for organizations in the macro-environment.

4. (b) The macro-environment contains several conditions and factors that systematically present opportunities or pose threats to organizations in their effort to gain competitive advantage. The factors in the macro-environment for the purpose of effective analysis are grouped using the PEST model, which represents political, economic, socio-cultural, and technological factors. Understanding these factors will influence the kind of strategies business organizations would formulate.

Required:
State and explain FIVE (5) economic factors which determine the nature of opportunities or threats that organizations may face.

 

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BMIS – Nov 2021 – L1 – Q5a – Introduction to business strategy

Explain the components of the Ansoff Growth Matrix in strategic planning.

Organisations that intend to remain focused on the achievement of their objectives develop and apply different business models to guide them in their operations. One of such models is the Ansoff Growth Matrix.

Required:
Explain the Ansoff Growth matrix with emphasis on its components. (10 marks)

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BMIS – Nov 2021 – L1 – Q4a – Introduction to business strategy

Explain the strategic planning process and its importance for organizations.

Strategic Planning Process is important for the strategic management of companies. Organisations from both the private and public sectors are increasingly embracing the practice of strategic planning in anticipation that it will translate into improved performance. It is practised widely, formally and informally.

Required:
Explain the strategic planning process. (14 marks)

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BMIS – Nov 2021 – L1 – Q2a – Introduction to business strategy

Explain the four stages of the product life cycle and their implications.

Every product is said to go through a life cycle that has been classified into four stages. Therefore, in an attempt to reap the maximum benefits from a product or service, the marketer periodically determines the stage of the product/service in the life cycle to devise the appropriate strategies in that direction.

Required:
Explain FOUR (4) stages of a product life cycle. (10 marks)

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BMIS – May 2020 – L1 – Q5b – Introduction to business strategy

Identify and explain the four categories in the Boston Consulting Group (BCG) matrix.

Boston Consulting Group (BCG) matrix analysis is used to classify Strategic Business Units (SBUs) within an organization’s portfolio of products and services based on their respective market share and growth rate. It is a key aspect of strategic capability to ensure that the portfolio is strong.

Required:
Identify and explain the FOUR (4) categories in the model. (10 marks)

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BMIS – May 2020 – L1 – Q3a – Introduction to business strategy

Explain deliberate, emergent, and incremental strategies in organizations.

Strategies in organizations develop in different ways, and one way of explaining strategies is to make a distinction between deliberate strategy, emergent strategy, and incremental strategy.

Required:
Explain each of the strategies outlined above. (12 marks)

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BMIS – May 2019 – L1 – Q2 – Introduction to business strategy

Explain the need for planning before embarking on a business venture and the advantages of a formal system of strategic planning.

TestCo Company Ltd (TCL) introduced a product, YZ Sap, into the North East Region market and the patronage was very encouraging. In a conversation with a friend, the Managing Director of TCL, Asembibeba, made a strong case for taking risks without necessarily planning for the outcome. In his opinion, introducing YZ Sap into the North East Region without a formal planning process and its positive outcome suggests that planning is not necessary when entering a new untapped market.

Required:

a) Write a note to Asembibeba explaining clearly FIVE (5) reasons why there is the need for planning before embarking on a business venture. (10 marks)

b) Write a second note to Asembibeba explaining FIVE (5) advantages of a formal system of strategic planning when embarking on a business venture. (10 marks)

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BMIS – Nov 2016 – L1 – Q7a – Introduction to business strategy

Differentiate between corporate-level and functional-level strategies based on key activity, risk, decision type, and duration.

An organization’s strategic decisions are categorized into entity/corporate level strategies and functional level strategies. Indicate how the two differ based on the following:

i) Key activity/function (2 marks)
ii) Risks associated with their decisions (2 marks)
iii) Type of decisions (2 marks)
iv) Duration of their decisions (2 marks)

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BMIS – Nov 2016 – L1 – Q5b – Introduction to business strategy

Explain the concept of SWOT analysis and its elements, providing examples for each.

SWOT analysis is one of the most widely used strategy formulation techniques for businesses. Using your knowledge in Business Management, you are required to explain:

i) The concept of SWOT analysis. (2 marks)
ii) The elements in the SWOT analysis and provide ONE example to support each element. (12 marks)

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BMIS – Nov 2016 – L1 – Q3 – Introduction to business strategy

Discuss reasons for and against investing in the strategic planning process in a multinational company.

At a recent board meeting of a multinational company, there was a heated debate on whether the company should continue to invest resources in strategic planning processes. A section of the board members believed that it is worth investing, whilst the other section opposed that decision because they considered such an activity as a waste of resources.

Your task is to state:

a) FIVE reasons why you think the company must continue to invest in the strategic planning process. (10 marks)

b) FIVE reasons why it might not be necessary for the company to invest in the strategic planning process. (10 marks)

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BMIS – Nov 2018 – L1 – Q6 – Introduction to business strategy

Explain the relationship between corporate planning and marketing strategy and identify sections in a marketing plan.

A Marketing Officer who has just been employed by NACAP Ltd has identified the need for a marketing plan for the company although the Managing Director and the wife, who own the business, do not share her view. She is convinced that there should be a corporate strategy to drive the marketing plan.

Required:

a) Explain FOUR (4) relationships between corporate planning and marketing strategy. (10 marks)

b) Identify FOUR (4) sections in the format of a marketing plan and describe the contents of the sections identified. (10 marks)

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BMIS – March 2024 – L1 – Q2a – Introduction to business strategy

Explain five benefits of developing vision and mission statements for world-class organizations.

World class organisations invest financial and non-financial resources in developing vision and mission statements because they believe that such investment will yield numerous benefits.

Required: Explain FIVE (5) of such benefits. (10 marks)

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BMIS – Jul 2023 – L1 – Q2c – Introduction to business strategy

Describes the three categories of a company’s plans: strategic, business, and operational.

The management of National Gas Ltd categorizes its plans into three, namely strategic, business, and operational. The categorization is done to enhance the operational efficiency of the company.

Required:
Describe the three categories of the company’s plans.

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BMIS – Nov 2017 – L1 – Q1c – Introduction to business strategy

Distinguish between a strategic plan and an operational plan in an organization.

c) Good links between operational and strategic planning help in the execution of corporate strategies. However, managers gain from knowing the difference between strategic and operational objectives because this distinction plays a major role in the conversion of an overarching vision into specific tasks.

Required:
Distinguish between a strategic plan and an operational plan.
(5 marks)

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BMIS – Mar 2023 – L1 – Q2b – Introduction to business strategy

Explains the three levels of planning within an organization: strategic, tactical, and operational.

Strategic plans set a framework and guidelines within which more detailed plans and shorter-term planning decisions can be made.

Required:
Explain THREE (3) levels of planning within an organisation.

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BMIS – May 2017 – L1 – Q5b – Introduction to business strategy

Explain key concepts related to strategic planning, including strategy, policies, procedures, budgets, and rules.

Question:

Strategic planning has been defined as the process of setting objectives for the organisation and laying down the policies which are to govern the acquisition, usage, and disposal of the resources used to achieve those objectives.

Required: Explain the following:

i) Strategy
ii) Policies
iii) Procedures
iv) Budget
v) Rules
(10 marks)

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BMIS – Nov 2015 – L1 – Q1 – The external environment, Introduction to business strategy

Discuss environmental scanning and strategic planning, and outline the strategic planning process.

Before an organisation can begin strategy formulation, there is the need to scan the external environment to identify possible opportunities and threats and its internal environment for strengths and weaknesses.

Explain the following:
a) Environmental scanning. (3 marks)
b) Strategic planning. (3 marks)
c) Outline the strategic planning process. (14 marks)

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BMIS – May 2021 – L1 – Q4c – Introduction to business strategy

Explain the concept of SWOT analysis and the elements within it to manager trainees.

ou have been asked as the Strategic Business Planner of your company to speak to a group of recently recruited manager trainees, most of whom are not business management graduates, on strategy formulation and implementation.

Required:
i) Explain the concept of SWOT analysis to the recently recruited manager trainees. (2 marks)
ii) Explain the elements in the SWOT analysis to the manager trainees. (8 marks)

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