- 20 Marks
SMM – OCT 2022 – L4 – Q2 – Secondary Data for International Market Research in Banking
As Head of Business Development, write a report explaining five main kinds of secondary data needed in international market research for selecting a market like Ghana.
Question
Availability and quality of secondary data are important research information for international market entry. An initial feasibility study may be conducted by means of secondary data. As the Head of Business Development of a Bank planning to enter the Ghanaian market, your Bank’s Management has asked you to write a report explaining any five main kinds of secondary data information that is needed in international market research for selecting a particular market.
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