- 20 Marks
MFS – APR 2024 – L4 – Q3 – Technological Changes and Digital Marketing in Banking
Explain four benefits and two limitations of electronic banking products and services for a workshop targeted at newly recruited salespersons in a bank.
Question
Technological Changes have been influencing the marketing of banking products and services and hence the introduction of Digital Marketing initiatives. As the Head of Marketing of your Bank, you have been asked to run a workshop for newly recruited Salespersons explaining four (4) benefits of Electronic Banking products and services and two (2) limitations.
Find Related Questions by Tags, levels, etc.
- Tags: Benefits, Digital Marketing, Electronic Banking, Limitations, Retail Banking, Sales Training
- Level: Level 4
- Topic: Benefits and Limitations, Digital Marketing, Electronic Banking, Technological Changes
- Series: APR 2024
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