Topic: Customer Relationship

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CSMCE – APR 2024 – L2 – Q6 – Relationship Marketing

Define Relationship Marketing and explain four reasons why it is important in marketing financial services.

(a) Define Relationship Marketing.                                                                                                                                                                              (b) Explain, giving four (4) reasons, why Relationship Marketing is important in the Marketing of Financial Services.

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CSMCE – APR 2024 – L2 – Q1 – Six Steps for Solving Customer Problems

List and explain the six steps that bank staff must follow to help a customer or prospect solve a presented problem and achieve their goal.

When a customer or prospect presents a problem, he/she needs solutions to, the bank staff needs to let him/her know how they can solve the problem. List and explain the six (6) steps the staff has to go through to help him/her achieve their goal.

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CSMCE – APR 2024 – L2 – Q6 – Relationship Marketing

Define Relationship Marketing and explain four reasons why it is important in marketing financial services.

(a) Define Relationship Marketing.                                                                                                                                                                              (b) Explain, giving four (4) reasons, why Relationship Marketing is important in the Marketing of Financial Services.

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CSMCE – APR 2024 – L2 – Q1 – Six Steps for Solving Customer Problems

List and explain the six steps that bank staff must follow to help a customer or prospect solve a presented problem and achieve their goal.

When a customer or prospect presents a problem, he/she needs solutions to, the bank staff needs to let him/her know how they can solve the problem. List and explain the six (6) steps the staff has to go through to help him/her achieve their goal.

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