- 20 Marks
MFS – APR 2024 – L4 – Q4 – Public Relations Mix and Techniques in Banking
Outline four PR mix elements and five PR methods or techniques for enhancing a bank's corporate image and product awareness in a paper to the Managing Director.
Question
Public Relations (PR) is one of the key Promotional Mix elements that have been gaining increased attention with the rising cost of Advertising. As the Head of Marketing and Corporate Affairs of your Bank, you have been asked by your Managing Director to submit a paper outlining four (4) PR Mix and any five (5) PR methods or techniques for enhancing the Bank’s corporate image and products’ awareness.
Find Related Questions by Tags, levels, etc.
- Tags: Corporate Image, PR Methods, PR Mix, Product Awareness, Promotional Mix, Public Relations, Techniques
- Level: Level 4
- Topic: Corporate Identity, PROMOTION, Promotional Mix, Publicity, Sponsorship
- Series: APR 2024
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