- 10 Marks
BMIS – L1 – QD8 – Competitive advantage and strategic direction
Identify ways a dairy farm has added value to its operations.
Question
D8 Dairy farm
The farm appears to have added value in the following ways:
(a) It has switched to organic farming.
(b) It has increased the range of products that it makes and sells.
(c) It has created a brand for their product.
(d) It has developed a direct marketing capability.
(e) It has developed a direct mail gift product.
Find Related Questions by Tags, levels, etc.
- Tags: Branding, Direct Marketing, E-commerce, Organic Farming, Product diversification, Value Addition
- Level: Level 1
- Topic: Operations strategy
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