- 1 Marks
BMIS – L1 – SA – Q6.1 – Competitive Forces and Markets
Defines the marketing mix as a set of variables to achieve desired market response.
Question
Which of the following best describes the ‘marketing mix’?
A A set of marketing variables that an organisation mixes to get the desired response from the target market
B A budget setting out the volumes to be sold of the firm’s various products in its target markets
C A set of different features that are present in a range of products
D The types of advertising used by a firm to reach and influence its target markets
Find Related Questions by Tags, levels, etc.
- Tags: Business Strategy, Competitive forces, Market Response, Marketing mix, Target Market
- Level: Level 1
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