Tag (SQ): Target Cost

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FM – L2 – Q68 – Discounted Cash Flow

Calculate the expected NPV of a new product launch for Accra Nova Cosmetics Limited with given cash flows and a 12% cost of capital.

Accra Nova Cosmetics Limited has designed a new product that it would like to introduce to the market. It has spent GH¢250,000 on the design work so far. A market research report has indicated that the product will have a life of four years, and at a selling price of GH¢35 per unit, annual sales would be as follows:

Year Sales (units)
1 40,000
2 60,000
3 60,000
4 20,000

It has been estimated that to produce the new product, annual fixed production costs (all cash flows) will increase by GH¢200,000, and the variable cost per unit will be GH¢10.
Other cash flows for the project will be:

  • Capital expenditure of GH¢1,400,000 at the beginning of the project. There will be a residual value of GH¢600,000 from this investment at the end of Year 4.
  • An investment of GH¢400,000 will be required in working capital. This will be recovered at the end of Year 4.
  • Expenditure on advertising will be required, as follows:

Year Advertising costs
0 800,000
1 600,000
2 400,000
3 200,000

Required
(a) Calculate the expected NPV of the project to launch the new product, if the company’s cost of capital is 12%.

(b) Calculate the target cost for the product that is needed to achieve a return of 12% on investment and calculate the size of the current cost gap.

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