Tag (SQ): Substitutes

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BMIS – L1 – SA – Q7.1 – Competitive advantage

Impact of product differentiation strategy on pricing and market dynamics

With a production differentiation strategy:

A   there is a low threat of new entrants to the market
B   there are no substitute products
C   cost leadership can be achieved in a chosen market segment
D   a higher price can be charged for the product

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