- 1 Marks
BMIS – L1 – SA – Q17.4 – Introduction to Information Technology and Information Systems
Identifies an external source of strategic management information.
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In Country X, it is usual for the senior management of stock market companies to defer major expenditures in order to improve the reported current year profits. In Country Y, it is common for the annual report of major stock market companies to explain at length the company’s strategies and commitment to plans for capital expenditure. Which of Hofstede’s dimension of culture is being compared in this example?
A Uncertainty avoidance
B Power distance
C Individualism versus collectivism
D Long-term orientation versus short-term orientation
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SkyStar Clothing Limited (SSCL) is engaged in the business of manufacturing a wide range of children’s clothing for the past six years. The Company has built a reputation for good quality products of the latest designs, and its brand name is very popular in the middle-class segment of the market. The Company strongly believes in a policy of giving “value for the customer’s money.” At present, SSCL markets its products through a widely dispersed network of independent retailers who sell the company’s brands along with the products of other manufacturers.
SSCL is considering a proposal of forward integration and establishing its own chain of retail outlets for the sale of its products. SSCL would, however, continue to sell its products through the network of existing retailers also.
Required
Identify and explain briefly the different factors which SSCL should examine while evaluating the proposal for establishing its own network of retail outlets.
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(a) Describe the Boston Consulting Group (BCG) matrix.
(b) Explain the product-market strategy that might be chosen for products in each quadrant of the matrix.
(c) Identify two weaknesses of the BCG matrix as a model for strategic analysis.
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The TopTen Supermarkets Group is the largest supermarket group in the country. In spite of a decline in total consumer spending in the national economy last year, spending in the supermarket sector as a whole increased, and TopTen also increased its market share. It now has over 20% of the market for food-and-drink shopping in the country. It is also enjoying strong growth in the sale of non-food products such as clothing (it has its own brand of fashion clothes) and domestic electrical goods.
The group has just announced record annual profits, and investors expect the growth in profitability to continue, in spite of signs of weakness in the national economy.
Rival supermarket groups have been attempting to regain lost market share. Two rival groups merged a year ago. Another competitor was acquired a few years ago by a major US supermarket group and is pursuing an aggressive competitive strategy.
TopTen’s success is due partly to its reputation for low prices and reasonable-quality products, and its efficient in-store service.
The group continues to acquire land and to purchase retail property with the intention of building more out-of-town stores and smaller in-town convenience stores. It does not have any business operations outside the country. There is some concern about the possibility of government action to prevent the group from exploiting its ‘near-monopoly’ position in the market.
Required
(a) What is the purpose of SWOT analysis?
(b) Using the information provided, carry out a SWOT analysis for the TopTen Supermarket Group.
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(a). Identify a model that can be used to carry out a strategic position analysis of the industry in which an entity operates.
(b). PESTEL is a model for carrying out a position analysis of the environment within which an entity operates. What does ‘PESTEL’ stand for?
(c). There are several global oil companies, such as PetroGlobal and EnergyCorp. Use the PESTEL model to identify environmental factors that will affect the strategic planning of such companies.
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(a) With reference to the organizational aims set out above, state what Guardian Group’s corporate objectives should address.
(b) Guardian Group is a divisionalised conglomerate operating across the Zamfrican continent. Discuss the sources of strategic management information that the directors of Guardian Group may use in order to formulate group strategy and explain how such information may be used in strategic decision-making.
(c) Evaluate the performance of the AE division of Guardian Group and make recommendations to the directors about the manner in which divisional appraisal should be carried out.
(d) Discuss the factors that the board of Guardian Group would need to consider in deciding whether or not to acquire another company.
(e) Assuming that the acquisition in (d) above has been made, discuss how the directors of Guardian Group could evaluate whether the AE division is adding value to the enterprise.
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(a)With reference to the organizational aims set out above, state what Apex Shipping Ltd.’s corporate objectives should address. (b) It has been argued that an organization which operates in a turbulent environment should include flexibility as an objective in order that it can be responsive to changing environmental conditions.
Explain how Apex Shipping Ltd could achieve flexibility in its operations and discuss potential areas of stakeholder conflict which may occur in satisfying its organizational objectives. (c) Discuss the change in turnover and profit of the shipping divisions within Apex Shipping Ltd in the last financial year, and state, with reasons, whether you consider the chairman’s statement reflects the divisional results achieved.
(d) With reference to Porter’s five competitive forces model, assess the nature of the cruise and ferry shipping market in which Apex Shipping Ltd is engaged, and discuss what opportunities and threats exist in respect of its market share.
(e)Discuss how monitoring through an audit system can be implemented to ensure that Apex Shipping Ltd.’s environmental policy is being achieved.
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20
Vita Furniture Solutions
Mr. Samuel Asare is the Marketing Director of Vita Furniture Solutions, a medium-sized company which specialises in manufacturing office furniture. The company is located in Tamale, because of the availability of timber.
Mr. Asare has proposed to the managing director the need for the company to diversify into the manufacture of household furniture. If the proposal is accepted, the company would have to develop a suitable marketing strategy in order to match the competition.
Required:
(a) As a strategist, advise the company on FOUR marketing strategies it can adapt to market its new product.
(b) Discuss how strategies can be used to create and sustain competitive advantage.
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