- 20 Marks
SCS – L3 – Q16- Internal analysis
Explain how BCG Matrix analyzes business portfolio and strategic options for SBUs.
Question
16 Boston Consulting Group
The Boston Consulting Group (BCG) Matrix is a model which plots Strategic Business Units’ (SBUs) market growth and relative market share.
Many public sector organisations are now experiencing increasing levels of competition for the supply of their services. This competitive environment has resulted in the need for such public sector organisations to develop analytical techniques which previously operated mainly within the private sector.
Required:
(a) Explain how the BCG Matrix could be used to analyze, business portfolio and strategic options.
(b) Explain how a corporate parent can use envisioning and intervention as strategies for value creation for its Strategic Business Units.
Find Related Questions by Tags, levels, etc.
- Tags: BCG Matrix, Cash Flow, Market share, Portfolio Analysis, Strategic Options
- Level: Level 3
- Topic: Internal analysis
