- 6 Marks
Title: BMIS – L1 – QC5 – Marketing mix
Identify the marketing mix element (product, price, place, promotion) for specific company actions.
Question
A marketing mix consists of four elements: product, price, place and promotion.
Required
Which of these four elements is each of the following?
| Company | Action |
|---|---|
| (a) Manufacturer and supplier of PCs | Providing free Nexus software with every PC supplied |
| (b) Car manufacturer | Displaying a new model of sports car at a motor show/exhibition |
| (c) A company that installs domestic gas boilers | Offering to take the customer’s old boiler in part-exchange for a new boiler |
| (d) Television company | Offering downloads of TV programmes to customers’ home computer via the internet |
Find Related Questions by Tags, levels, etc.
- Tags: Marketing mix, Place, Price, Product, Promotion, Strategic marketing
- Level: Level 1
- Topic: R&D and marketing strategies
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