- 10 Marks
Discuss deficiencies in database maintenance and advertising deals at Glenda Publishing, their consequences, and recommendations.
Question
57 Glenda Publishing
Described below are situations which have arisen at Glenda Publishing, a company involved in publishing activities.
(1) Database maintenance
Routine maintenance work is behind schedule resulting in a backlog of input for new subscriptions, cancellations, and changes of addresses.
(2) Advertising deals
As a result of staff shortages, some deals with advertisers are not being recorded and order confirmations are not being sent out.
Required:
For each situation, set out the deficiencies, their consequences, and your recommendations for improvement.
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