Tag (SQ): Promotion
Search
500
+ past questions and counting.
- 1 Marks
BMIS – L1 – SA – Q8.3 – Finance, R&D and Marketing Strategies
Identifies which element is not part of the marketing mix.
Find Related Questions by Tags, levels, etc.
- Tags: 4 Ps, Business Strategy, Consumer Behavior, Market Planning, Marketing mix, Marketing strategy, Packaging, Place, Price, Product, Promotion
- Level: Level 1
- Topic: Finance
Report an error
- 1 Marks
BMIS – L1 – SA – Q6.2 – Competitive Forces and Markets
Identifies promotion as the marketing mix variable for educating consumers about product benefits.
Question
Super Tiles produces a new floor tile that is highly stain resistant and durable. It must educate consumers about the benefits of the product. In which of the following marketing mix variables does this call for an activity?
A Price
B Promotion
C Distribution
D Product
Find Related Questions by Tags, levels, etc.
- Tags: Consumer Education, Market Strategy, Marketing mix, Product Benefits, Promotion
- Level: Level 1
Report an error
- 20 Marks
BMIS – L1 – QE5 – Competitive Advantage
Explain the concept of competitive advantage in the context of a company's marketing mix.
Find Related Questions by Tags, levels, etc.
- Tags: Distribution, Marketing mix, Pricing, Product Strategy, Promotion
- Level: Level 1
- Topic: Finance
Report an error
- 9 Marks
BMIS – L1 – QE1 – Marketing strategies
Describe six objectives of sponsoring high-profile events for brand promotion.
Question
Star Enterprises, which pursue market-driven business strategies, consider that sponsorship of high-profile and attractive events are communication techniques to create awareness and affiliation of their companies and brands with the target market. These companies enter into agreements and provide financial and nonfinancial support for social, cultural, literary, and sports events to a group, organisation, or an individual celebrity in anticipation of creation of a lasting awareness of the company’s name or its brand among the audience.
Sponsorship by leading companies, as a promotional alternative, has gained worldwide prominence in recent years.
Required
Briefly describe six main objectives which are envisaged to be achieved through sponsorship of such high-profile and attractive events?
Find Related Questions by Tags, levels, etc.
Report an error
- 6 Marks
Title: BMIS – L1 – QC5 – Marketing mix
Identify the marketing mix element (product, price, place, promotion) for specific company actions.
Question
A marketing mix consists of four elements: product, price, place and promotion.
Required
Which of these four elements is each of the following?
| Company | Action |
|---|---|
| (a) Manufacturer and supplier of PCs | Providing free Nexus software with every PC supplied |
| (b) Car manufacturer | Displaying a new model of sports car at a motor show/exhibition |
| (c) A company that installs domestic gas boilers | Offering to take the customer’s old boiler in part-exchange for a new boiler |
| (d) Television company | Offering downloads of TV programmes to customers’ home computer via the internet |
Find Related Questions by Tags, levels, etc.
- Tags: Marketing mix, Place, Price, Product, Promotion, Strategic marketing
- Level: Level 1
- Topic: R&D and marketing strategies
Report an error
- 20 Marks
SCS – L3 – Q20 – Functional strategies
Advise Vita Furniture Solutions on marketing strategies for household furniture and discuss sustaining competitive advantage.
Question
20
Vita Furniture Solutions
Mr. Samuel Asare is the Marketing Director of Vita Furniture Solutions, a medium-sized company which specialises in manufacturing office furniture. The company is located in Tamale, because of the availability of timber.
Mr. Asare has proposed to the managing director the need for the company to diversify into the manufacture of household furniture. If the proposal is accepted, the company would have to develop a suitable marketing strategy in order to match the competition.
Required:
(a) As a strategist, advise the company on FOUR marketing strategies it can adapt to market its new product.
(b) Discuss how strategies can be used to create and sustain competitive advantage.
Find Related Questions by Tags, levels, etc.
Report an error
