Tag (SQ): Professional Association

(a) A low-cost airline ‘SkyFast’ has published its mission statement on its website:

‘To provide our customers with safe, good value, point-to-point services. To effect and to offer reliable and consistent product and fares agreeable to business and leisure markets on a range of African routes. To achieve this we will develop our staff and establish long-term relationships with our key suppliers.’

Required:

State the purpose of a mission statement, and suggest how the mission statement of SkyFast meets this purpose.

(b) The Royal Institute of Nigeria Cake-makers (RINC) is a professional association for cake makers in Nigeria. Its mission statement is as follows: ‘To advance cake making by demonstrating benefit to society and promoting excellence in the profession.’

The RINC was concerned about the lack of understanding amongst the general public about the benefits of good cake making. It was also concerned that the standards of professional ability amongst chefs might not be as high as it should be, and that public criticisms of some new types of cake were possibly justified.

The RINC identified a number of strategic objectives, consistent with its mission statement.

Required:

On the basis of this information, suggest three strategic objectives that the RINC might have identified, that are consistent with its mission statement.