- 20 Marks
SCS – L3 – Q5- Functional strategies
Explain how the production function integrates with other functions in a company.
Question
(a) Strategic management is a cross-functional activity. The production function for example, has relationship with other functions of a company. Explain how the production function can be integrated with other functions in company.
(b) Explain the FOUR (4) different orientations Organizations may adopt a number of different orientations towards their customers: they include a production or product approach, a sales approach, a marketing approach and a societal approach. Explain the meaning of each of these different approaches.
(c) What is meant by sustainability? Using relevant examples, explain the concept of the triple bottom line.
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