Product diversification

BMIS – L1 – QD8 – Competitive advantage and strategic direction

Identify ways a dairy farm has added value to its operations.

Question

D8 Dairy farm

The farm appears to have added value in the following ways:

(a) It has switched to organic farming.

(b) It has increased the range of products that it makes and sells.

(d) It has developed a direct marketing capability.

(e) It has developed a direct mail gift product.

Answer

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Tags: Branding, Direct Marketing, E-commerce, Organic Farming, Product diversification, Value Addition
Level: Level 1

Topic: Operations strategy

SCS – L3 – Q20 – Functional strategies

Advise Vita Furniture Solutions on marketing strategies for household furniture and discuss sustaining competitive advantage.

Question

Vita Furniture Solutions

Mr. Samuel Asare is the Marketing Director of Vita Furniture Solutions, a medium-sized company which specialises in manufacturing office furniture. The company is located in Tamale, because of the availability of timber.

Mr. Asare has proposed to the managing director the need for the company to diversify into the manufacture of household furniture. If the proposal is accepted, the company would have to develop a suitable marketing strategy in order to match the competition.

Required:

(a) As a strategist, advise the company on FOUR marketing strategies it can adapt to market its new product.

(b) Discuss how strategies can be used to create and sustain competitive advantage.

Answer

Find Related Questions by Tags, levels, etc.

Tags: Brand management, Competitive advantage, Distribution, Furniture industry, Market entry, Marketing strategies, Pricing, Product diversification, Promotion, Strategic planning
Level: Level 3

Topic: Functional strategies

Tag (SQ): Product diversification

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BMIS – L1 – QD8 – Competitive advantage and strategic direction

Identify ways a dairy farm has added value to its operations.

SCS – L3 – Q20 – Functional strategies

Advise Vita Furniture Solutions on marketing strategies for household furniture and discuss sustaining competitive advantage.

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Tag (SQ): Product diversification

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BMIS – L1 – QD8 – Competitive advantage and strategic direction

Identify ways a dairy farm has added value to its operations.

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SCS – L3 – Q20 – Functional strategies

Advise Vita Furniture Solutions on marketing strategies for household furniture and discuss sustaining competitive advantage.

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