- 1 Marks
BMIS – L1 – SA – Q6.2 – Competitive Forces and Markets
Identifies promotion as the marketing mix variable for educating consumers about product benefits.
Question
Super Tiles produces a new floor tile that is highly stain resistant and durable. It must educate consumers about the benefits of the product. In which of the following marketing mix variables does this call for an activity?
A Price
B Promotion
C Distribution
D Product
Find Related Questions by Tags, levels, etc.
- Tags: Consumer Education, Market Strategy, Marketing mix, Product Benefits, Promotion
- Level: Level 1
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