(a) Describe the Boston Consulting Group (BCG) matrix.
(b) Explain the product-market strategy that might be chosen for products in each quadrant of the matrix.
(c) Identify two weaknesses of the BCG matrix as a model for strategic analysis.
Find Related Questions by Tags, levels, etc.
16 Boston Consulting Group
The Boston Consulting Group (BCG) Matrix is a model which plots Strategic Business Units’ (SBUs) market growth and relative market share.
Many public sector organisations are now experiencing increasing levels of competition for the supply of their services. This competitive environment has resulted in the need for such public sector organisations to develop analytical techniques which previously operated mainly within the private sector.
Required:
(a) Explain how the BCG Matrix could be used to analyze, business portfolio and strategic options.
(b) Explain how a corporate parent can use envisioning and intervention as strategies for value creation for its Strategic Business Units.
Find Related Questions by Tags, levels, etc.
Elevate your professional expertise across key business domains with our comprehensive training programs
Follow us on our social media and get daily updates.
This feature is only available in selected plans.
Click on the login button below to login if you’re already subscribed to a plan or click on the upgrade button below to upgrade your current plan.
If you’re not subscribed to a plan, click on the button below to choose a plan