Organisational goals

BMIS – L1 – QD4 – Mission Statements

Explain the purpose of a mission statement and how Zoom's mission statement aligns with it.

Question

(a) A low-cost airline ‘SkyFast’ has published its mission statement on its website:

‘To provide our customers with safe, good value, point-to-point services. To effect and to offer reliable and consistent product and fares agreeable to business and leisure markets on a range of African routes. To achieve this we will develop our staff and establish long-term relationships with our key suppliers.’

Required:

State the purpose of a mission statement, and suggest how the mission statement of SkyFast meets this purpose.

(b) The Royal Institute of Nigeria Cake-makers (RINC) is a professional association for cake makers in Nigeria. Its mission statement is as follows: ‘To advance cake making by demonstrating benefit to society and promoting excellence in the profession.’

The RINC was concerned about the lack of understanding amongst the general public about the benefits of good cake making. It was also concerned that the standards of professional ability amongst chefs might not be as high as it should be, and that public criticisms of some new types of cake were possibly justified.

The RINC identified a number of strategic objectives, consistent with its mission statement.

Required:

On the basis of this information, suggest three strategic objectives that the RINC might have identified, that are consistent with its mission statement.

Answer

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Tags: Mission Statement, Organisational goals, Professional Association, Strategic objectives
Level: Level 1

Topic: Introduction to business strategy

SCS – L3 – Q36 – Strategy, stakeholders and mission

State corporate objectives for Guardian Group based on its organizational aims.

Question

(a) With reference to the organizational aims set out above, state what Guardian Group’s corporate objectives should address.

(b) Guardian Group is a divisionalised conglomerate operating across the Zamfrican continent. Discuss the sources of strategic management information that the directors of Guardian Group may use in order to formulate group strategy and explain how such information may be used in strategic decision-making.

(c) Evaluate the performance of the AE division of Guardian Group and make recommendations to the directors about the manner in which divisional appraisal should be carried out.

(d) Discuss the factors that the board of Guardian Group would need to consider in deciding whether or not to acquire another company.

(e) Assuming that the acquisition in (d) above has been made, discuss how the directors of Guardian Group could evaluate whether the AE division is adding value to the enterprise.

Answer

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Tags: Corporate objectives, Mission Statement, Organisational goals, Stakeholder Management, Strategic planning
Level: Level 3

Topic: stakeholders and mission, Strategy

Tag (SQ): Organisational goals

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BMIS – L1 – QD4 – Mission Statements

Explain the purpose of a mission statement and how Zoom's mission statement aligns with it.

SCS – L3 – Q36 – Strategy, stakeholders and mission

State corporate objectives for Guardian Group based on its organizational aims.

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Tag (SQ): Organisational goals

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BMIS – L1 – QD4 – Mission Statements

Explain the purpose of a mission statement and how Zoom's mission statement aligns with it.

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SCS – L3 – Q36 – Strategy, stakeholders and mission

State corporate objectives for Guardian Group based on its organizational aims.

You're reporting an error for "SCS – L3 – Q36 – Strategy, stakeholders and mission"

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