Marketing strategy

BMIS – L1 – SA – Q8.3 – Finance, R&D and Marketing Strategies

Identifies which element is not part of the marketing mix.

Question

Which ONE of the following is NOT a main element in the marketing mix?

A Price

B Packaging

C Place

D Promotion

Answer

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Tags: 4 Ps, Business Strategy, Consumer Behavior, Market Planning, Marketing mix, Marketing strategy, Packaging, Place, Price, Product, Promotion
Level: Level 1

Topic: Finance

BMIS – L1 – SA – Q6.4 – Competitive Forces and Markets

Classifies TV advertising to consumers as pull promotion to encourage demand.

Question

Advertising a product to consumers on television is an example of:

A pull promotion

B push promotion

C pull-push promotion

D push-pull promotion

Answer

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Tags: Advertising, Consumer Demand, Marketing strategy, Pull Promotion
Level: Level 1

Topic: Competitive forces and markets

BMIS – L1 – QC6 – Market segmentation

Suggest ways a railway company can segment its market for rail travel.

Question

The purpose of market segmentation is to divide a market into different sections, each with a distinctive group of potential customers. A segmentation strategy is then developed, and a different marketing mix is used to market a product to each segment.

Typically a different price is charged for the product in each segment, but it may be necessary to vary the product offered to each segment of the market, in order to meet the needs of customers in that segment.

Required

Suggest ways in which a railway company might segment its market for rail travel.

Answer

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Tags: Customer segments, Market segmentation, Marketing strategy, Railway industry
Level: Level 1

Topic: Finance

Tag (SQ): Marketing strategy

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BMIS – L1 – SA – Q8.3 – Finance, R&D and Marketing Strategies

Identifies which element is not part of the marketing mix.

BMIS – L1 – SA – Q6.4 – Competitive Forces and Markets

Classifies TV advertising to consumers as pull promotion to encourage demand.

BMIS – L1 – QC6 – Market segmentation

Suggest ways a railway company can segment its market for rail travel.

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Tag (SQ): Marketing strategy

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BMIS – L1 – SA – Q8.3 – Finance, R&D and Marketing Strategies

Identifies which element is not part of the marketing mix.

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BMIS – L1 – SA – Q6.4 – Competitive Forces and Markets

Classifies TV advertising to consumers as pull promotion to encourage demand.

You're reporting an error for "BMIS – L1 – SA – Q6.4 – Competitive Forces and Markets"

BMIS – L1 – QC6 – Market segmentation

Suggest ways a railway company can segment its market for rail travel.

You're reporting an error for "BMIS – L1 – QC6 – Market segmentation"

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Customer

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