- 20 Marks
SCS – L3 – Q20 – Functional strategies
Advise Vita Furniture Solutions on marketing strategies for household furniture and discuss sustaining competitive advantage.
Question
20
Vita Furniture Solutions
Mr. Samuel Asare is the Marketing Director of Vita Furniture Solutions, a medium-sized company which specialises in manufacturing office furniture. The company is located in Tamale, because of the availability of timber.
Mr. Asare has proposed to the managing director the need for the company to diversify into the manufacture of household furniture. If the proposal is accepted, the company would have to develop a suitable marketing strategy in order to match the competition.
Required:
(a) As a strategist, advise the company on FOUR marketing strategies it can adapt to market its new product.
(b) Discuss how strategies can be used to create and sustain competitive advantage.
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