Marketing mix – Knowsia

BMIS – L1 – SA – Q8.5 – Finance, R&D and Marketing Strategies

Identifies which activity is not a promotional activity.

Question

Promotional activities include all of the following except:

A face-to-face selling by sales representatives

B sponsoring a sporting event

C selling the product in a place that rival companies do not use

D sending brochures and leaflets by direct mail

Answer

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Tags: Advertising, Business Strategy, Consumer Engagement, Direct Mail, Market Penetration, Marketing mix, Place Strategy, Promotional Activities, Sales Strategy, Sponsorship
Level: Level 1

Topic: Finance

BMIS – L1 – SA – Q8.3 – Finance, R&D and Marketing Strategies

Identifies which element is not part of the marketing mix.

Question

Which ONE of the following is NOT a main element in the marketing mix?

A Price

B Packaging

C Place

D Promotion

Answer

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Tags: 4 Ps, Business Strategy, Consumer Behavior, Market Planning, Marketing mix, Marketing strategy, Packaging, Place, Price, Product, Promotion
Level: Level 1

Topic: Finance

BMIS – L1 – SA – Q6.2 – Competitive Forces and Markets

Identifies promotion as the marketing mix variable for educating consumers about product benefits.

Question

Super Tiles produces a new floor tile that is highly stain resistant and durable. It must educate consumers about the benefits of the product. In which of the following marketing mix variables does this call for an activity?

A Price

B Promotion

C Distribution

D Product

Answer

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Tags: Consumer Education, Market Strategy, Marketing mix, Product Benefits, Promotion
Level: Level 1

Topic: Competitive forces and markets

BMIS – L1 – SA – Q6.1 – Competitive Forces and Markets

Defines the marketing mix as a set of variables to achieve desired market response.

Question

Which of the following best describes the ‘marketing mix’?
A A set of marketing variables that an organisation mixes to get the desired response from the target market

B A budget setting out the volumes to be sold of the firm’s various products in its target markets

C A set of different features that are present in a range of products

D The types of advertising used by a firm to reach and influence its target markets

Answer

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Tags: Business Strategy, Competitive forces, Market Response, Marketing mix, Target Market
Level: Level 1

Topic: Competitive forces and markets

BMIS – L1 – QE5 – Competitive Advantage

Explain the concept of competitive advantage in the context of a company's marketing mix.

Question

(a) Explain Competitive advantage.

(b) Explain Corporate reputation.

Answer

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Tags: Distribution, Marketing mix, Pricing, Product Strategy, Promotion
Level: Level 1

Topic: Finance

Title: BMIS – L1 – QC5 – Marketing mix

Identify the marketing mix element (product, price, place, promotion) for specific company actions.

Question

A marketing mix consists of four elements: product, price, place and promotion.
Required
Which of these four elements is each of the following?

Company	Action
(a) Manufacturer and supplier of PCs	Providing free Nexus software with every PC supplied
(b) Car manufacturer	Displaying a new model of sports car at a motor show/exhibition
(c) A company that installs domestic gas boilers	Offering to take the customer’s old boiler in part-exchange for a new boiler
(d) Television company	Offering downloads of TV programmes to customers’ home computer via the internet

Answer

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Tags: Marketing mix, Place, Price, Product, Promotion, Strategic marketing
Level: Level 1

Topic: R&D and marketing strategies

Tag (SQ): Marketing mix

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BMIS – L1 – SA – Q8.5 – Finance, R&D and Marketing Strategies

Identifies which activity is not a promotional activity.

BMIS – L1 – SA – Q8.3 – Finance, R&D and Marketing Strategies

Identifies which element is not part of the marketing mix.

BMIS – L1 – SA – Q6.2 – Competitive Forces and Markets

Identifies promotion as the marketing mix variable for educating consumers about product benefits.

BMIS – L1 – SA – Q6.1 – Competitive Forces and Markets

Defines the marketing mix as a set of variables to achieve desired market response.

BMIS – L1 – QE5 – Competitive Advantage

Explain the concept of competitive advantage in the context of a company's marketing mix.

Title: BMIS – L1 – QC5 – Marketing mix

Identify the marketing mix element (product, price, place, promotion) for specific company actions.

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BMIS – L1 – SA – Q8.5 – Finance, R&D and Marketing Strategies

Identifies which activity is not a promotional activity.

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BMIS – L1 – SA – Q8.3 – Finance, R&D and Marketing Strategies

Identifies which element is not part of the marketing mix.

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BMIS – L1 – SA – Q6.2 – Competitive Forces and Markets

Identifies promotion as the marketing mix variable for educating consumers about product benefits.

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BMIS – L1 – SA – Q6.1 – Competitive Forces and Markets

Defines the marketing mix as a set of variables to achieve desired market response.

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BMIS – L1 – QE5 – Competitive Advantage

Explain the concept of competitive advantage in the context of a company's marketing mix.

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Title: BMIS – L1 – QC5 – Marketing mix

Identify the marketing mix element (product, price, place, promotion) for specific company actions.

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