The Five Forces model is intended to explain the reasons for
A the strength of competition in an industry
B the selection of product-market strategies
C sources of sustainable competitive advantage
D the fragmentation of industry
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Super Tiles produces a new floor tile that is highly stain resistant and durable. It must educate consumers about the benefits of the product. In which of the following marketing mix variables does this call for an activity?
A Price
B Promotion
C Distribution
D Product
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