- 1 Marks
BMIS – L1 – SA – Q17.1 – Introduction to Information Technology and Information Systems
Identifies type of bias in presenting market research survey results using averages to suggest better outcomes.
Question
The outcome of a market research survey is presented using averages to intentionally suggest better results than were actually found by the survey. This is an example of which of the following?
A Confirmation bias
B Reporting bias
C Selection bias
D Outlier bias
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