Market Penetration

BMIS – L1 – SA – Q8.5 – Finance, R&D and Marketing Strategies

Identifies which activity is not a promotional activity.

Question

Promotional activities include all of the following except:

A face-to-face selling by sales representatives

B sponsoring a sporting event

C selling the product in a place that rival companies do not use

D sending brochures and leaflets by direct mail

Answer

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Tags: Advertising, Business Strategy, Consumer Engagement, Direct Mail, Market Penetration, Marketing mix, Place Strategy, Promotional Activities, Sales Strategy, Sponsorship
Level: Level 1

Topic: Finance

BMIS – L1 – QE4 – Pricing strategies

Explain four conditions for Horizon Tech to adopt a market skimming strategy successfully.

Question

(a). Horizon Tech is a knowledge-based company and is known for its ability to manufacture innovative and new-to-the-market electronic products and sell them in specifically identified niche markets. The company follows a market skimming strategy to achieve its profitability objectives.

Required

Explain four conditions which are essential for Horizon Tech to be able to successfully adopt its market skimming strategy.

(b). Unity Furniture Co. are manufacturers of a wide range of household furniture products used primarily by customers in the middle-income group.

Required

Identify four different types of conditions in which it would be advantageous for the firm to pursue a market penetration strategy.

Answer

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Tags: Competition, Consumer Demand, Economies of scale, Furniture industry, Market Penetration, Market share, Pricing Strategy
Level: Level 1

Topic: Finance

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BMIS – L1 – SA – Q8.5 – Finance, R&D and Marketing Strategies

Identifies which activity is not a promotional activity.

BMIS – L1 – QE4 – Pricing strategies

Explain four conditions for Horizon Tech to adopt a market skimming strategy successfully.

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BMIS – L1 – SA – Q8.5 – Finance, R&D and Marketing Strategies

Identifies which activity is not a promotional activity.

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BMIS – L1 – QE4 – Pricing strategies

Explain four conditions for Horizon Tech to adopt a market skimming strategy successfully.

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